Best Marketing Colors for 2010

Best Marketing Colors for 2010

What colors will be used in the design world for marketing in 2010?Brand Marketing Colors

Your brand creates an emotion?  The question is, is it the right emotion to positively influence your audience?  The following information will give you some insight as to which colors may work best to achieve your marketing goals through visual communication.

Here’s a list of frequently used colors and what emotions are generally associated with them:

  • WHITE – White is associated with innocence, purity, peace and contentment. It’s considered clean and sterile. It’s cool and refreshing. White can have a calming, stabilizing influence.
  • BLACK – Black is the ultimate power color.  It suggests strength, potency, authority, boldness, seriousness, stability and elegance. It’s distinguished and classic, great for creating drama. Black has more weight than other colors. Too much can be ominous.
  • Gray or Silver – Gray can be associated with conservative qualities and considered traditional. Business-wise, it symbolizes high tech and suggests authority, practicality, earnestness and creativity.
  • GOLD – Gold suggests wealth. It’s considered to be very classy.
  • BLUE – Blue is the favorite color of many businesses. It suggests sanctuary and fiscal responsibility. It inspires confidence. It is the most popular and second most powerful color. Darker shades are authoritative. Dark and bright blues represent trust, security, faithfulness and dignity. Paler shades can imply freshness and cleanliness, although they can imply weakness.
  • RED – Red stimulates many kinds of appetites. Red commands attention, alerts us and creates a sense of urgency. It’s considered the sexiest of all colors. Red symbolizes heat, fire, blood, love, warmth, power, excitement, energy, strength, passion, vitality, risk, danger and aggressiveness. Financially, it’s associated with debt.
  • YELLOW – Yellow is the sunshine hue and is a spiritual color. Yellow represents a warning, but it can also bring happiness and warmth. The most preferred yellows are the creamy and warm ones. Bright yellow can be irritable to the eye in large quantities. Yellow speeds metabolism. It’s often used to highlight or draw attention.
  • GREEN – People associate green with the color of money, as well as nature. Olive greens are associated with health and freshness — a good choice for environmental concerns. Green suggests fertility, freedom, healing and tranquility. Green represents jealousy. Businesses use it to communicate status and wealth. Green is a calming, refreshing color that is very easy on the eyes.
  • BROWN – Brown is associated with nature and the earth. Dark browns represent wood or leather. Brown and shades of cream are associated with warmth and coziness. Brown suggests richness, politeness, helpfulness and effectiveness. It is solid, credible, mature and reliable. Light brown implies genuineness.
  • ORANGE – Orange is associated with vibrancy and the tropics, as well as warmth and contentment. It can instill a sense of fun and excitement. It implies health. It suggests pleasure, cheer, endurance, generosity and ambition. It can make an expensive product seem more affordable. It appeals to a wide range of people, both male and female.
  • PINK – Pink is considered to be a very feminine color. It represents gentleness, romance, well being and innocence.
  • PURPLE – Purple represents royalty and luxury. In darker shades, it’s considered a wealthy color. It suggests spirituality and sophistication. In paler shades, such as lavender, it’s feminine and romantic.

When choosing your color choices for your next graphic design project, make sure you consider your marketing goals and the emotion you want your audience to experience.

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62 Comments

  1. Wow I had never taken time to look at color in this way, I guess I hadn’t seen the fact that color and imagery can be meaningful, it makes sense now that I think about it.

    Till then,

    Jean

  2. @Jean….I would say colors are often taken for granted by most. People don’t think about the meaning, but once you learn the psychology behind them you can start using them to your advantage.

    @Joel cool glad I could help out. If you have any other questions or are looking for insights for his site shoot me an email or give me a call.

  3. Interesting post David. I was aware of some of these color associations, but definitely not all of them. Too many designers overlook the emotions that certain colors induce. So be careful when you pick your website’s color scheme because it is more than just choosing what looks visually appealing.

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  18. Take a handful of 15 or 20 random business cards, and toss them out on a table. Look around for a minute or so, then pick them up and recall as many as you can. Most likely, a good use of color will stimulate your recollection better than any other single thing.

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  20. When the majority of Americans become intelligent enough to realize that race means nothing and is as indicative of the character of a person as their favorite food.

  21. In Print ads-Color ads get more response than black/white ads. Period. Color ads pop out on a page and don’t fade into the editorial and b/w print. Look at a magazine that has both color and b/w ads and you will notice yourself reading or looking at the color ads more than the black/white.

  22. I wonder how many web designers actually take these kinds of things into consideration. It seems that most designers just pick colors based on what they think looks good. It is likely only the bigger companies who pay attention to details like this.

  23. @Laptop: The worst are the sites which use loud and garrish bright colors as their site’s base background color. If you’re trying to read something on those sites, your eyes get strained after a few seconds and you’re forced to look away or even go away from the site. That really affects these sites traffic without the owners even realizing it.

    Till then,

    Jean

  24. Purple Best Marketing Colors for 2010 Chris Turnquist 15 Purple represents royalty and luxury. In darker shades, it’s considered a wealthy color. It suggests spirituality and sophistication. In paler shades, such as lavender, it’s feminine and romantic.

  25. I have always been a big fan of Red and Black. It is interesting to your breakdown on colors and how their original reactions from people when seeing them affects it.

  26. I never new before that colors can play key role in it.Very informative post.Keep updating like that.Awaiting for your next good one.

  27. their are many hair colors and hair powder hair dyes available in the market, any one personally using among of them and find very good results,soft and shiny.

  28. I have not found a website that really relates or answers directly the question you ask; my suggestion is to try colors that are soft, like pastel colors such as this website.

  29. The natural thermal properties of sheepskin make possible that Ugg Boots will warm you in the winter but in the summer your feet will not be wet.It is true that Ugg is shorter from ugly,but if you know even little bit about fashion you will know that Ugg boots are not ugly….

  30. If you are serious about maximizing your profits, research your target market’s color responses. Design several versions of the site, and test those designs on the target market.

  31. The organic thermal properties of sheepskin make probable that Ugg Boots will warm you inside winter but inside the summer your feet will not be wet.It’s true that Ugg is shorter from ugly,but if you know even tiny bit about fashion you might realize that Ugg boots aren’t ugly….

  32. The natural thermal properties of sheepskin make probable that Ugg Boots will warm you in the winter but inside summer your feet won’t be wet.It is true that Ugg is shorter from ugly,but in case you know even tiny bit about fashion you might realize that Ugg boots aren’t ugly….

  33. I have always told you that colors in marketing are important. Different colors convey different messages. I have found a list from the Branding Strategy Insider that describes what each of the colors mean…

  34. i need to break down a marketing ad for a school project. Anyone have any ideas for what ad i should use. i also need to know why that ad looks like it does.

  35. For instance, advertisers who want to reach out a particular ethnic group must show pictures of that ethnic group in the ad. Advertisers who want to reach every ethnic group typically show diversity in their ads.

  36. So nice to hear from you! I also like have an online shopping! Australia Ugg Boots is hot now! Also we have various colors Discount Ugg Boots , Uggs Cheap , Short Ugg Boots , Classic Ugg Boots .

  37. Hoeveel kan ik lenen? (hypotheek). Wat worden mijn maandlasten? (hypotheek) … Hoeveel hypotheek heb ik nodig? Hoe hoog is de boete die ik nu zou moeten

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