Ad 2 Orlando – Diversity Dialogue recap

This past Thursday I had the opportunity to participate in the second annual Diversity Dialogue, which was hosted by Ad 2 Orlando.  The event, which was held at the Orlando Science Center, focused on discussing the topic of diversity in advertising and marketing.   Joel Montilla, head of the diversity committee for Ad 2 Orlando [...]

7 Powerful Lessons Sun Tzu can teach you about Strategy

The world has gotten much smaller with the birth of social networks, social bookmarking websites, search engines, email and other communication mediums.   Furthermore consumers are constantly bombarded with marketing and advertising messages from every direction from companies competing for their attention. Having a well founded strategy is necessary to win the battle for your customer’s [...]

Land More Customers – the book – Coming Soon

Well…I said I wouldn’t buy a tablet until I finished my book and that my book would be the first thing I read on it. Yesterday I bought a tablet – An Amazon Kindle Fire HD to be exact The book was inspired by a Copyblogger guest post I created and compares marketing to fishing. [...]

Warning: Build your personal brand now, or you’ll regret it later

February 17th I spoke at the University of Central Florida for their “Entrepreneurial Speaker Series” in front of an audience of 50-60 ambitious business students.  The topic was on marketing strategies for entrepreneurs….I decided to take a slightly different direction to help students from falling into a very common trap that can severely injure or [...]

10 Local Marketing Tips to Drive Business Your Way

Recently a business owner reached out to me for assistance in marketing his business in a local market.  After writing a response to his questions I thought that others would be able to benefit from the information that I shared with him so I decided to share it with my readers. I need some help [...]

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