This past Thursday I had the opportunity to participate in the second annual Diversity Dialogue, which was hosted by Ad 2 Orlando. The event, which was held at the Orlando Science Center, focused on discussing the topic of diversity in advertising and marketing. Joel Montilla, head of the diversity committee for Ad 2 Orlando [...]
7 Powerful Lessons Sun Tzu can teach you about Strategy
The world has gotten much smaller with the birth of social networks, social bookmarking websites, search engines, email and other communication mediums. Furthermore consumers are constantly bombarded with marketing and advertising messages from every direction from companies competing for their attention. Having a well founded strategy is necessary to win the battle for your customer’s [...]

