Uncovering and Leveraging Searcher intent to Improve your SEO

Search Engine Optimization is a topic I am frequently asked about.  I am also frequently asked about Google’s Algorithm updates, most recently – Panda and Penguin, and how to avoid being penalized.  There have been many changes related to SEO over the last year and a half.  Many companies took large hits after being penalized [...]

Land More Customers – the book – Coming Soon

Well…I said I wouldn’t buy a tablet until I finished my book and that my book would be the first thing I read on it. Yesterday I bought a tablet – An Amazon Kindle Fire HD to be exact The book was inspired by a Copyblogger guest post I created and compares marketing to fishing. [...]

Getting more out of Google as a Research Tool in 2013

There are over 4 billion searches that occur every day on Google. When we search on Google we are looking to learn something, do something or navigate somewhere. Google makes it very easy to conduct a search…simply visit Google.com type in your query and click search. We all have done it, but did you know [...]

Land More Customers presentation

This past Tuesday I gave a webinar to a group of CEOs, marketing directors and economic development professionals. The webinar was hosted by the Florida Economic Gardening Institute. Here is a short summary that was used to promote the webinar: So many people all around the world have great ideas, products and services. And  yet [...]

How to Effectively Use Google insights for Search

With Hurricane Irene heading towards the coast of Florida I’ve had several companies ask me how they can better focus their keyword research and search engine strategies to take advantage of this. I thought I would share a tool that can be very valuable in this situation and many others. Google Insights for search is [...]

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