Understanding Social Media

Recently Brand Advance was referred to a growing author and successful business man to generate buzz and awareness for his upcoming book and tour. After several interactions with him it was clear that he was viewing social media as traditional “push” marketing. The points below were articulated to him in an email…specific aspects of the email relative to his business were stripped away for this post, however I thought it would still be beneficial to share this information as it may help others better understand social media and how it can help grow their business.

  1. Social media is not sales
  2. Social media creates an environment for sales to happen, but social media itself is not sales. If you go into a social setting and “sell” it is frowned upon. Selling in social media is like pushing your products in church…People go to church, just like social sites, for a purpose and it’s very interrupting to “Sell” and push a message at them…It’s better to engage with them and participate in conversations. This doesn’t mean that you won’t meet and start your relationship with your best and most profitable customers at church.

  3. Word of mouth marketing is the most powerful form of marketing
  4. When people make a purchasing decision they often ask others what their experience has been with that brand or person through a social interaction. Think of social media as Word of mouth on steroids. There are over 400 million people on facebook and millions on twitter…talking with friends, associates and family members. Crafting a solid social media campaign with a little oomph can spread this Word of mouth of your brand virally throughout each person’s social circle.

  5. Growing Awareness & Respectability is Key
  6. The key to social media is connecting with people through content and meaningful interactions and revealing your expertise and thought leadership in the process. Once people know and respect you as an expert in what you do increased business and sales will follow. Think about Donald Trump, his personal brand is synonymous with business success (even though he has failed many times, as most successful people have). But the key is when Donald Trump puts out a book, tie or anything else with his name attached sales will often follow because people are aware of his his brand.

    Which brings me to my next point….

  7. Build a community
  8. People often buy from people or brands they have a relationship with. Building up a community of loyal and engaged advocates will never hurt. It’s called herd marketing….Once you have a herd (engaged audience) you can lead them where you see fit. Part of this is building your communication touch points and customer contact information….Facebook, twitter and email addresses.

  9. Social Media ROI
  10. If people are engaging with your brand and spreading the word through their social circle you’re getting far more value from a well crafted social media campaign then “traditional advertising”. Social media is also not measured like typical advertising…We can measure it on a profit and loss statement…but as mentioned social media is not sales, it creates an environment for sales to happen and helps you connect with your current and potential customers to break through the clutter. You measure ROI for social media over time on the overall company profit and loss statement, because it’s difficult to measure where a specific sale generated from word of mouth actually came from. In social media you measure the word of mouth, communication with the brand, shares, web traffic and other key performance indicators.


If you have any additional ways that you feel help people to better understand social media feel free to leave a comment below.

If you’re interested in learning more about how you can take advantage of social media to help grow your business feel free to give us a call. Our team offers a free initial consultation and would be happy to assist you in finding success through social media.

David

Like what you've read?

If you enjoyed this post, please consider sharing it on your favorite social site, leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader. Receive each new post directly to your inbox by subscribing below.
Looking to grow your business or learn more about internet marketing?
Then you'll really enjoy my recent book "Land More Customers Through Online Marketing".

Land More Customers through Online MarketingSo many people all around the world have great ideas, products and services. And yet some businesses do well, and some fail. What separates the businesses that starve from the businesses that feast?
For the answer, David Brim turns to another way people have been setting their feast table for hundreds of years: fishing. Landing a fish, just like landing a customer, requires strategy and know-how if you’re going to come home successful. In this book, David Brim explains his top recommendations on how to reel in more customers through content marketing, SEO, social media and more.
Buy Now

About David Brim

David Brim is the CEO and founder of Brand Advance, a full service marketing agency based in Orlando, Fl. He has been featured in one of the most popular entrepreneurship textbooks "Successfully Launching New Ventures" and has been interviewed on Fox, ABC and CBS about topics such as entrepreneurship and internet marketing. His primary professional focus areas include online lead generation, Software as a Service (SaaS) products, e-commerce ventures, and real estate.

Comments

  1. im planning to put this on my blog (people can log in using their social media accounts to comment), kindly give resources on how to do it. thanks!,,,,

  2. im planning to put this on my blog (people can log in using their social media accounts to comment.

  3. people can log in using their social media accounts to comment kindly give resources on how to do it. thanks!,,,,

  4. im planning to put this on my blog (people can log in using their social media accounts to comment kindly give resources on how to do it. thanks!,,,,

  5. Hi, I am also doing social media. i am learned a lot from your article.

  6. Social media is tough because it’s difficult to get a true read on the ROI. A “like” on Facebook doesn’t mean much if they’re never going to buy your product.

  7. You would really get a headache in doing Social Media… Up to now I still have a hard time understanding it but thanks to this blog it help me…

  8. A lot of people confuse social media with “spam media” – ie just blast people on twitter with your “deals” 24/7 and you will get someone to notice. Such a waste of resources and such a shame.

    Thanks for this article David.

  9. Public networking is challenging because it’s challenging to get a real study on the ROI. A “like” on Facebook or myspace does not mean much if they are never going to buy your item.

Leave a Reply

Follow

Get every new post delivered to your Inbox

Join other followers