Google recently released a new feature called “Instant Previews” into their search engine results page. As the name suggests this feature enables a searcher to preview all of the websites on the listings page before making the decision on which website they should visit.
This may seem like a small adjustment, but what does this mean to your business?
This small preview icon in the search engine results means a great deal to a business…It can work for or against you, bringing you more customers or less.
If you show up highly on the search engines for various keywords, but have a poorly designed website you now have a higher chance of a customer selecting a lower result that appears (from instant preview) to better fit their needs. On the other side if you have a strongly designed website you now have the chance to steal away customers who in the past would immediately click the first or second result that they came across.
Now if you have a strongly designed website, but are on the second or third page Google Instant Preview doesn’t necessarily help you, because consumers often don’t venture past the first page when making decisions via search. Having a strong SEO presence consisting of optimized title tags, url structure, content, proper keywords and quality links is still extremely important.
If you have a website that is not being found through search engines now is the time to assess how it was built (functionally and aesthetically), enhance or re-design the website and implement an SEO strategy.
Have Google Instant Previews work for your business, not against it.