David Brim on business, marketing & life.

Best Marketing Colors for 2010

By: David Brim January 8, 2010

Best Marketing Colors for 2010

What colors will be used in the design world for marketing in 2010?Brand Marketing Colors

Your brand creates an emotion?  The question is, is it the right emotion to positively influence your audience?  The following information will give you some insight as to which colors may work best to achieve your marketing goals through visual communication.

Here’s a list of frequently used colors and what emotions are generally associated with them:

  • WHITE – White is associated with innocence, purity, peace and contentment. It’s considered clean and sterile. It’s cool and refreshing. White can have a calming, stabilizing influence.
  • BLACK – Black is the ultimate power color.  It suggests strength, potency, authority, boldness, seriousness, stability and elegance. It’s distinguished and classic, great for creating drama. Black has more weight than other colors. Too much can be ominous.
  • Gray or Silver – Gray can be associated with conservative qualities and considered traditional. Business-wise, it symbolizes high tech and suggests authority, practicality, earnestness and creativity.
  • GOLD – Gold suggests wealth. It’s considered to be very classy.
  • BLUE – Blue is the favorite color of many businesses. It suggests sanctuary and fiscal responsibility. It inspires confidence. It is the most popular and second most powerful color. Darker shades are authoritative. Dark and bright blues represent trust, security, faithfulness and dignity. Paler shades can imply freshness and cleanliness, although they can imply weakness.
  • RED – Red stimulates many kinds of appetites. Red commands attention, alerts us and creates a sense of urgency. It’s considered the sexiest of all colors. Red symbolizes heat, fire, blood, love, warmth, power, excitement, energy, strength, passion, vitality, risk, danger and aggressiveness. Financially, it’s associated with debt.
  • YELLOW – Yellow is the sunshine hue and is a spiritual color. Yellow represents a warning, but it can also bring happiness and warmth. The most preferred yellows are the creamy and warm ones. Bright yellow can be irritable to the eye in large quantities. Yellow speeds metabolism. It’s often used to highlight or draw attention.
  • GREEN – People associate green with the color of money, as well as nature. Olive greens are associated with health and freshness — a good choice for environmental concerns. Green suggests fertility, freedom, healing and tranquility. Green represents jealousy. Businesses use it to communicate status and wealth. Green is a calming, refreshing color that is very easy on the eyes.
  • BROWN – Brown is associated with nature and the earth. Dark browns represent wood or leather. Brown and shades of cream are associated with warmth and coziness. Brown suggests richness, politeness, helpfulness and effectiveness. It is solid, credible, mature and reliable. Light brown implies genuineness.
  • ORANGE – Orange is associated with vibrancy and the tropics, as well as warmth and contentment. It can instill a sense of fun and excitement. It implies health. It suggests pleasure, cheer, endurance, generosity and ambition. It can make an expensive product seem more affordable. It appeals to a wide range of people, both male and female.
  • PINK – Pink is considered to be a very feminine color. It represents gentleness, romance, well being and innocence.
  • PURPLE – Purple represents royalty and luxury. In darker shades, it’s considered a wealthy color. It suggests spirituality and sophistication. In paler shades, such as lavender, it’s feminine and romantic.

When choosing your color choices for your next graphic design project, make sure you consider your marketing goals and the emotion you want your audience to experience.

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So well done I had to share…Hope you guys enjoyed it!

About the author

David Brim

David Brim is an Orlando based entrepreneur and marketing strategist turned investor. He is the founding partner and Chief Strategy Officer of Orlando Opportunity Fund, focused on advancing Central Florida communities through investments in early stage companies and commercial real estate. He is also a co-founder of Bright Impact, a consulting, software and fund administration company focused on Opportunity Zones. David has founded many early stage ventures across a variety of industries including software, marketing, ecommerce, and real estate. He has been featured in one of the most popular entrepreneurship textbooks “Successfully Launching New Ventures”, authored a best selling book on digital marketing, and worked with over 1,000 second stage businesses. Read full bio.

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    Wow I had never taken time to look at color in this way, I guess I hadn’t seen the fact that color and imagery can be meaningful, it makes sense now that I think about it.

    Till then,

    Jean

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    Very cool. I’m actually implementing this concept with Rory’s website.

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    @Jean….I would say colors are often taken for granted by most. People don’t think about the meaning, but once you learn the psychology behind them you can start using them to your advantage.

    @Joel cool glad I could help out. If you have any other questions or are looking for insights for his site shoot me an email or give me a call.

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    Interesting post David. I was aware of some of these color associations, but definitely not all of them. Too many designers overlook the emotions that certain colors induce. So be careful when you pick your website’s color scheme because it is more than just choosing what looks visually appealing.

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