David Brim on business, marketing & life.

Brand Advance Hires New Creative Director

By: David Brim July 9, 2010

We’re very excited to announce that we have hired a new creative director to join the Brand Advance team.  Here are some details from a recent press release:

Cutting-Edge Artist Named Creative Director for Orlando’s Brand Advance

ORLANDO, Fla. (July 2, 2010) – Rich Johnson, an award-winning artist who has distinguished himself as an innovator in design, photography and video, has been named creative director for Orlando-based Brand Advance LLC.

Brand Advance – an Interactive marketing agency specializing in SEO, Social Media and Marketing Staffing is headed up by Chief Executive Officer David Brim – is based in Orlando on East Colonial Drive.

(Above intro and outro created by Rich Johnson)

Johnson, a 2002 graduate of Full Sail University in Winter Park, spent the past 10 years honing artistic skills that have evolved to include all areas of design: print, web, film, photography, and graphic art.

He also has been recognized for his work with Claymation, Lego animation, print and digital design, and has won numerous national and international awards for visual arts, including first-place for Lego Animation 2000 and Only in Your Imagination Clay Animation 2000. He also is an approved Getty’s Photographer whose work recently was featured on MSN.

Brim said Johnson is a great fit for his company, adding that “his appointment will help us strengthen our focus on creativity and innovation to inspire and excite our customers.”

Robert Urban, chief marketing officer for the company, describes Johnson as “a creative thinker who understands how to appeal to a broader audience.”

In his new position, Johnson will help develop and implement creative campaigns for clients in all aspects of design. He also has plans to develop and launch a vlog and webisodes for Brand Advance’s internal properties.

About the author

David Brim

David Brim is an Orlando based entrepreneur and marketing strategist turned investor. He is the founding partner and Chief Strategy Officer of Orlando Opportunity Fund, focused on advancing Central Florida communities through investments in early stage companies and commercial real estate. He is also a co-founder of Bright Impact, a consulting, software and fund administration company focused on Opportunity Zones. David has founded many early stage ventures across a variety of industries including software, marketing, ecommerce, and real estate. He has been featured in one of the most popular entrepreneurship textbooks “Successfully Launching New Ventures”, authored a best selling book on digital marketing, and worked with over 1,000 second stage businesses. Read full bio.

Comments

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    I currently work as a Graphic Designer, but I am trying to move to a higher level. In your opinion, what education requirements does a Creative Director need? An MBA? A Masters in Communications? I have tried to find this out online, but it’s not as easy to find as I would have hoped.

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    Many Congratulations Rich Johnson to got a creative director post in interactive marketing agency. Mr Rich u have lot’s of responsibility to achieve the assigned task.

    Best Wishes for new job..

    Jacob lee

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    Hey David! Really well done intro by Rich Johnson, I also liked how you presented the video, you were really well spoken, and came out shining!

    Till then,

    Jean

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    Hi very nice title sharing all ie very best telling Brand Advance Hires New Creative Director thanks for all connent telling equal to title 😛

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    @gourmet gifts- I would have to say that when I made the decision to bring Rich on as a Creative director it wasn’t really about his educational background, but his skill level and clear understanding of creative strategy and execution. He was very confident and oozes creativity from his pores. He also said that we will be amazed at how fast he works. He was right!

    My belief is that education can help give you a core knowledge base, but I hire on experience, talent and character over education.

    @Jean I’m glad that you liked the video and my presentation. We’ll be putting out more soon. I hope all is well!

    Thanks for commenting guys

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    It is really a nice article with have a nice video…keep it up this nice sharing.

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    The two other hires include Aimee Welstead as business director, who joins from Copan International, and Laura Kinghorn as finance director, who joins from PR firm Munro & Forster.

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    For any of you who are a regular on Webkinz Insider, what did you think about the interview? He gave away lots of information! I was really shocked when he said the new pets will “fly” into your heart! How cool! What did you find interesting?

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    Nice sounds like a great fit. I look forward to the series of webepisodes and I think your intro is great.

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    Excellent and well written. I am a Creative Director in London working for a new media agency and have to point out I giggled at the accuracy of your comments. One thing you neglected to point out is that good creative directors have tended to learn from bad ones. Meaning…they thought to themselves, “when I am a CD I will NEVER treat people or clients like that”.

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    Everything is going good David, and that’s great to hear, definitely will be on the look out for the new videos 🙂

    Till then,

    Jean

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    One of the best blog post I read in recent past. This post have great content. I can stand up and say superb! There is sufficient reason why you got more than thousand visitors to your article.

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    It’s a really good article with have a nice video… Thanks .

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    Good luck to your new guy and great video!

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    I’m a very very very creative person. And I noticed that directors of any sort have boundless creativity. So what type of employer would want to hire to be a creative director ?

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    My heartiest congratulations to Rich Johnson on becoming the new creative director at this reputed interactive marketing agency. I wish you good luck 🙂

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    When you have more than everyone in the room, it’s time to be a CD. A good CD is a people manager. Lots of UK CD’s seem to completely miss this point and will not hire designers who are better than them. Sad really as if you have a good managerial CD and a group of talented designers you will have a great team.

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    This means that creative directors must be just as effective as any other manager in the company. Since most have no formal management training, this can be a difficult but critical obstacle.

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    Thanks for such a great information shared with us…

    Keep It Up..

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    Some good points you’ve outlined there, all most to the point I’ve forgotten about doing them, it seems second nature now commenting, replying, etc.

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    This is an excellent analysis of good creative direction. Having only served under one, I have no frame of reference like you do, but my experience falls in line with the bullets outlined in the “places where CDs fall short”.

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    What exactly do they do? Do they ACTUALLY sit on their *** all day and think creativley about the game the company is currently making? How much money do they make?

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    For any of you who are a regular on Webkinz Insider, what did you think about the interview? He gave away lots of information! I was really shocked when he said the new pets will “fly” into your heart! How cool! What did you find interesting?

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    I believe is easier to move up to Creative Director from within an organization than to jump from an AD to CD from another company. If you hold the title of Creative Director is easier to find employment as CD somewhere else.

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    Again Accept my Congratulations……

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    Hiring a creative director is really a good idea that help to boost up the business. Your perspective is very excellent. Thanks for put on view this valuable information. I have the benefit of stay.

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    As Creative Director, Ballestero will be responsible for managing Q’s creative teams and working closely with clients to define and create websites and online marketing campaigns..

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    Changing agencies is a lot like rearranging deck chairs on the Titanic if the focus continues to be on creating ads people like instead of creating ads that make people buy.

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    Creativity with old habit of reading a lot of books & watching a lot of movies,national & international,along with with good acting skills & floor experience.

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    I think it is really best Advance Hires New Creative Director on this nice article with have a great thought.

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    In his new position, Johnson will help develop and implement creative campaigns for clients in all aspects of design.

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    You should draw it like: blood streaming down the butterfly fish. Where’s the blood? I want there to be a bit more blood. I want there to be like blood streaming down and dripping.

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    Hi very great dealing post telling about hired a new creative director to join the Brand Advance team all is really very important all is really great impressive telling about project director 🙂

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    Good job on hiring Mr. Johnson. Looks like he’s one of the best in his field.

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    Wow the video looks awesome. He did a great job on the intro. It looks like he knows what hes doing. He will make a great new addition to your company.

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    Really great post! This means that creative directors must be just as effective as any other manager in the company. Since most have no formal management training, this can be a difficult but critical obstacle.
    Keep on updating like that.

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    I am trying to move to a higher level. In your opinion, what education requirements does a Creative Director need? An MBA? A Masters in Communications?

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    You have written very well and i am very happy to see this information on your blog…

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    I think you guys have some good points. But you are only seeing it from one side of the equation.

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    I think Jason and I both have issues with connections planning as a discipline. It feels that it’s more of a way of thinking than a person or discipline….

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