David Brim on business, marketing & life.

Your Customers Are Online….Are They Finding You or Your Competition?

Contributor: David Brim October 19, 2009

Have you ever thought about how many people are online today?  Sure it sounds like common sense….people use the internet, but have you ever really thought about it?

How Many People Are Online?

There are over 307 million people in the United States according to the US Census Bureau.  Of this number about 220 million people in the US use the internet.  The 87 million people that aren’t online include infants, small children, Amish people, hicks, some older adults and maybe a few people who have lived in a box for their whole life…The fact is nearly everyone is online. This includes you, your friends, your family and most importantly….your potential customers.

It’s sometimes hard to put large numbers into perspective, so I’m going to try.  As I said there are 220 million people in the US that use the internet.  Yankee Stadium holds: 57,545 people at it’s capacity.

Two hundred twenty million people would fill up Yankee Stadium almost 4,000 times- That’s how many people are online in the US alone!

When you’re in a filled stadium like that, in a long line at an amusement park or sitting in traffic jam just think….all of these people are online searching for information just like me.

How Many Searches Occur Daily?

There are roughly 14.3 billion searches every month.  This is according to a research study done by comScore who constantly gathers information from all the major search engines.  That means over 476 million searches occur every day or over 5,500 searches every second. You can find additional info about this by browsing a bit. People are searching for any and everything, including your product, or services as well as the problems your business can solve.  These motivated consumers are going to find someone.  Will it be you or one of your competitors?

How do you Stack up?

Contact Brand Advance today for a free consultation and complimentary SEO report on your current website.

Search Engine Optimization Tips for Online Success

Contributor: David Brim August 2, 2009

Search Engine Optimization is nothing new, however many people are still baffled with how it works and what it takes to dominate the search engines for a given term.  Ranking well for strategically selected keyword terms in your niche will drive highly motivated potential customers to your web-presence, which will result in more sales, leads and inquires for your business. You can click to find out more about this tech from SEO experts themselves. By working with SEO experts, you can get your website to rank for certain keywords much faster. And if you have an older website, and you’re continuously struggling to get the results you’re looking for, the rank way agency can help you get over that wall.

I’ve attended lots of internet industry conferences around the country such as Search Engine Strategies in San Jose, Search Marketing Expo in New York and Affiliate Summit in Las Vegas.  At these conferences I’ve listened to, interacted and built relationships with top thought leaders in the internet space.  Through my research and interactions I believe this image is one of the best depictions of what it takes to dominate the search engines.  The image was put together by Matt McGee of SmallBusinessSEM.com:

Utilizing the various aspects of the SEO pyramid properly will absolutely bring you success on the search engines.  However it takes time, commitment and lots of effort to implement.  Also keep in mind that if internet marketing is not your core competency there can be a large learning curve which can be quite costly.  You can learn from your mistakes, but it is best to hire someone who has experience in the field that can help your business get the results your seeking.  If you’re interested in taking advantage of SEO, social media marketing or lead generation services to grow your business leave me a comment or drop me a line at david [at] abco-solutions.com and I’d be happy to chat with you about your online success.

Four Reasons Why Social Media Can Improve your Career & Personal Brand

Contributor: David Brim June 14, 2009

Recently I’ve been viewing a lot of resumes and talking with a lot of recent college grads looking for jobs.   Lots of the resumes I see are dull and unimpressive.  Even many designer resumes I’ve reviewed have been bland with no personality.  It really made me think about how helpful engaging in social media can be to improve their situation. Did you know that you can buy youtube views and likes in a package from themarketingheaven.com. Creating a blog, interacting with people on forums, and connecting with those in your niche on LinkedIn and other social networks can do wonders for your career or business ventures.   As a recent graduate or current student it can put you leaps and bounds ahead of your peers in terms of building a professional reputation and presence.

I’m going to submit an article to various college professors and career service employees I know in the hopes that more college students will utilize social media to catapult their career or business when they graduate.  Become a Data Scientist and further your career by utilizing social media to your benefit.  Let me know what you think:

Here’s just a few benefits why a college student, recent grad or professional in general should be utilizing social media:

    1. Control Your Online Reputation

When a potential employer or business partner meets you, or comes across your resume you better believe they will often do some due diligence before hiring or going into business with you. When your name is searched on Google or another major search engine wouldn’t you want favorable results to appear? Millions of students around the country let their online presence stop with facebook. Therefore if someone is searching for their name the top results may include them doing keg stand or photos of a drunk make out session at a local bar, night club or frat party. By publishing favorable content and keeping an eye on your online reputation you can control the image and perception people have of you. This is one of the fundamental aspects of marketing any brand and you are the most important brand you’ll ever have to market.

    1. Gain Credibility & Expand Your Circle of Influence

By actively participating in daily conversations happening in your industry (or future industry) on blogs, forums and professional social networking sites like LinkedIn you have the ability to “Flex-your-expertise” and let your knowledge and experience shine through. This will increase your credibility and everything that comes with it such as:

– Additional job offers
– Business opportunities
– Media exposure

Once you’ve established credibility for yourself, social media and the internet as a whole can increase your circle of influence very quickly. By continuously producing high quality content and contributing insightfully to meaningful conversations in your space you have the ability to reach and influence thousands of people all across the world.

    1. Build Your Professional Network

It is often said that to be successful or land that great job it’s not what you know it’s who you know. One great thing about social media- especially twitter, blogs and forums is that you have the ability to really get to know, interact, and build relationships with a wide range of professionals, potential employers and thought leaders. This is very powerful because people generally want to do business with people they know and respect. There are many times that I’ve met someone that I’ve interacted with on twitter or in the blogosphere and when we met it was like we had been friends for years. I would encourage all marketing professionals especially students to invest their time in using social media to build their professional network, it will pay off immensely.

    1. Improve Your New Media Marketing IQ

The landscape of marketing has changed tremendously with the growth of the internet and personal computer, says our friend who works at PC Revive in Boynton Beach. In the last five years there has been a large switch from traditional marketing which markets “At a Potential Customer” to new media marketing (or Social Media Marketing) where you build relationships with potential customers as well as deliver valuable content which to them at the precise moment they are seeking it. These new media marketing methods don’t interrupt the consumer like a loud broadcast or radio ad, but help potential consumers solve their problems and position you as a trusted resource making them more likely to do business with you. By building your online brand you will become familiar with new age marketing tactics like Search Engine Optimization, Social Media Optimization, viral marketing and more. This will not only make you more marketable yourself, but give you valuable experience that you can take with you for years to come that will enable you to grow awareness of any product, service, or brand you decide to promote.

Did I miss anything? How beneficial do you think utilizing social media is in growing your career, personal brand or business venture?

IZEA’s Site Get’s An Upgrade

Contributor: David Brim April 3, 2009

I had to make a post to give props to our design & marketing team at IZEA for releasing a new version of IZEA.com.   The new interface allows for so much more informative content and looks great!

By visiting IZEA’s site you can view an awesome case study on IZEA’s social media campaign for Kmart and download Forrester Research’s recent report on sponsored conversations.  Another great thing that we’ve added to the new site is that you can see a list of IZEA’s clients including brands like USA Networks, 1-800 Flowers, ColdStone, Dockers, and many more.  You can also view a sample of some of the premium bloggers, all of whom I’ve interacted with over the last few months and our IZEA insiders.

If you haven’t checked it out yet, what are you waiting for?

How Google SearchWiki Will Affect CTR & SEO/SEM

Contributor: David Brim November 22, 2008

A few days ago Google added a personalized search feature called SearchWiki.  This feature allows you to bump search engine results for a term you searched for up or down, or even remove them completely from the results page.  You can also comment on a particular search result and view other people’s comments. Though this feature is really cool, I wonder how will it affect CTR (Click through rates) and SEO/SEM efforts.

SearchWiki reminds me of StumbleUpon in the sense that it allows the user to see comments about a site and decide after they have heard other opinions if it’s a site worth using.  It’s putting the results back in the hands of the end user, not a company paying thousands per month for back links or SEM.  I feel this will alter CTR rates and deemphasize SEO & SEM to a degree.  In six months to a year when people have become accustomed to using Google’s SearchWiki and more people comment on websites in the Google SERPS, less will be focused on the position of the site in the SERPS and more on what real people are saying about the site.  Google will have more of the value that made Digg, Delicious and StumbleUpon popular.  This will force companies to be even more competitive in providing the best service or product possible, or else an unsatisfied customer could slander them on the SERPS.  SEO will still be important, because a person will still have to find what their looking for, however once they find your website it may be tougher to get them to click, or easier depending on what’s being said about you.

You can visit Google’s blog to find more about Google’s SearchWiki and personalized Search or watch the video below.

Even though these features are only available to you when your logged into your google account, do you think Google’s SearchWiki will have any affect on click through rates and SEO/SEM?

What are your thoughts on these features Google has added?


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