Contributor: David Brim November 13, 2016
Over three years ago I decided to write a blog post sharing 7 Powerful Lessons Sun Tzu can teach you about Strategy. In that post I researched insights from ancient Chinese philosopher and military strategist Sun Tzu and shared how these lessons can help business professionals win the battle for customers in their respective marketplace.
In 2016, this single post generated over 20,000 unique visitors to my blog.
Think about that for a second.
A post that I wrote three years ago generated over 20,000 unique visitors this year to my blog without me paying a dime for the traffic (and the year isn’t over yet).
Creating quality content is an essential part of any effective SEO (Search Engine Optimization) and Social Media strategy. This is also one of the most neglected aspects of Social Media and SEO. Many business owners and marketing professionals want their “website optimized” to rank high in search engines. They get excited about setting up their social media profiles and eagerly track their likes, followers, and connections.
While having a quality website, the right social media profiles, and quality connections is valuable – it is content that truly brings it all together and delivers the results they are seeking from their social media and SEO efforts.
It is important to remember that Commodity content gets commodity results.
Below are 6 BIG BENEFITS of creating Awesome Content.
- Great Digital Content has a Long Shelf Life
I am not going to tell you that Print, TV advertising, and direct mail are dead. They are not. Every marketing and/or advertising tactic has its place and time to shine. My marketing agency has gotten amazing results from newspaper advertising for certain clients over the last year. What I will say is that print advertising and direct mail have a very short shelf life.
It may cost tens of thousands of dollars to place a print advertisement for one day. After a couple days, that paper is generally thrown away along with your ad.
Creating high quality digital content does take time and resources up front, but it can continue to drive traffic to your website for many years to come.
As an example, here is a snapshot from my Google Analytics for the Sun Tzu post I referenced that I wrote three years ago. You’ll see that this post has generated over 20,000 unique page views and visitors this year.
- Outrank the Big Boys
Ever heard of David & Goliath? Sure you have. Quality content is like your sling shot to battle the giants. Google has changed their search algorithms and placed a much larger value on quality content.
As an example, you’ll see that for the search term “Sun Tzu Lessons”, my blog is able to out rank some giants including Business Insider, Huffington Post, Life Hacker, and INC magazine.
- More Social Shares
Creating high quality content, and adding well positioned social share buttons increases the liklihood of visitors sharing your content with others. Google and other search engines do look at page level metrics such as social share signals and links pointing to the page when determining their rankings.
This is a self perpetuating feedback loop that continues to make itself stronger and stronger. The more the content is shared, the more people see and share the content.
- Become a Trusted Resource
Sharing valuable content gives you the opportunity to educate and help others. If they find your content to be beneficial they may subscribe to your blog, or reach out to you to get more customized assistance, which can lead to new business.
- Grow your Audience & Influence
When a visitor comes across valuable content that you created they may have a desire to be aware of future insights or content you create. This could lead to them following you on social media, subscribing to your blog, or simply frequenting your blog to read new posts.
As your audience and influence grows you build even more “reach” and opportunities to distribute your content, engage others, obtain more press attention, monetize your content, and form new meaningful relationships.
- Convert more visitors into Leads, or Customers
As the amount of quality traffic to your website increases you have more opportunities to “convert” this traffic into a subscriber, lead or paying customer. Depending on the type of business you are in this conversion could be: a phone call, newsletter subscription, purchase of a product, request for a quote, etc. I do suggest that you add a call-to-action box under your blog post. I utilize a WordPress plugin called Socialize to accomplish this. You’ll see my call-to-action box below this blog post and it includes multiple conversion opportunities such as subscribing to my blog, purchasing my book, and sharing my post.
I hope that you have found this blog post to be helpful!
Happy content creation!
Contributor: David Brim August 17, 2014
The tech-infused world we live in makes it easy to connect with others, share and speak your mind. Blogs, video sharing websites such as YouTube, and social networks like Facebook, Twitter and Instagram give everyone who has something to say a voice and a platform for others to receive their message.
These tools and networks can be used in positive and constructive ways, or in negative and destructive ways. Furthermore, what is said can be true, false or an opinion. It is true that due to our first constitutional amendment we have the ability to express our opinion whether online or offline. However, what happens when someone is stating things online that damage you or your business that are simply not true?
What people find online through search engines or social networks can influence their perception on a person, business, product or event. In many situations the perception becomes reality – especially when that statement is shared across the internet like wildfire and influences the perception of so many. These false statements can be very damaging and hard to reverse. This is called internet defamation.
I’ve added a great infographic below explaining internet defamation by Kelly Warner, a law firm specializing in defamation, business and internet law. I hope that you found this infographic to be as informative as I did.
“This post is sponsored by Kelly Warner. I was invited to this opportunity by Quality Blue Community and I received compensation for my time. All opinions expressed in this post are my own.”
Contributor: David Brim April 1, 2013
I wanted to take the time to give everyone an update on the status of my book – Land More Customers through Online Marketing. The book’s content is done and so are the illustrations. Currently the book’s layout and design is being finalized then we’ll do one more round of proof reading / editing. Following that the book will be ready for sale / publishing!
I’ve added an inforgraphic that was created to promote the book below. This infographic’s design and content will likely change slightly, but I thought it was ready to share.
I hope you enjoy it!
I’ll keep everyone updated on the status of the book!
If you’re interested in getting notified when the book is ready to launch please provide your name and email address here and I’ll be sure to notify you.
Contributor: David Brim January 17, 2013
I first had the desire to begin blogging about entrepreneurship and internet marketing in 2008. At that time I visited Godaddy.com with the intent to purchase the most logical domain name for my blog: davidbrim.com
Well…unfortunately the domain was taken.
To make matters worse…the site was not even being used and the person that owned it wasn’t even named David Brim. Strange…I know.
I decided to take the next best step and purchased davidbrim.org and launched my blog.
I tried to make contact several times to obtain davidbrim.com from the owner, but was not successful.
Nevertheless, I remained aware of the status of the domain throughout the years by looking at the Who Is tool, which allows you to monitor ownership, when the domain will expire and more.
Then one day in late 2011 I received an email from a domain auction site mentioning that the domain was going to go up for bid…why the domain was popular enough to go-to auction I’ll never know.
For the ripe price of $69 I was finally able to purchase my .com domain….the home that my blog always wanted 🙂
Today my blog officially moved it’s new home and we retired (permanent 301 redirected) davidbrim.org to davidbrim.com.
Overall I am very pleased with the change. The only downside is that I lost all of my social proof / shares on my various posts! This was very unfortunate as a number of them were very popular!
I’ve added some of my favorite posts that I created overtime below. Please consider reading the ones that jump out to you and if you enjoy what you read please help spread the word by sharing it on Facebook, Twitter or LinkedIn.
Welcome to your new home blog!!!
We’re here to stay…get comfortable.
Contributor: David Brim January 5, 2013
Well…I said I wouldn’t buy a tablet until I finished my book and that my book would be the first thing I read on it. Yesterday I bought a tablet – An Amazon Kindle Fire HD to be exact 🙂
The book was inspired by a Copyblogger guest post I created and compares marketing to fishing. If you’d like to learn more about the book please visit: Land More Customers.
The link above contains a back story of the book and a related presentation that I gave to business owners, marketing executives and economic development professionals.
I am looking for several people who are in the business or marketing world to read it over and provide genuine feedback over the next couple weeks. If interested contact me.
Thanks for the support everyone!