David Brim on business, marketing & life.

Twitter Movie Trailer…Hilarious

Contributor: David Brim August 14, 2010

As many of you may have heard, the story of Facebook is going to be hitting the big screen in a movie called “The Social Network”.  Here is the link to the official Social Network movie trailer if you haven’t seen it yet.

Recently the internet comedy channel Indy Mogul came up with an awesome parody video- Twitter’s movie trailer.

It has been written: Soon every aspect of social media will have its own parody Social Network trailer.

Other parody versions have already been created for YouTube and MySpace.

I found the twitter movie trailer absolutely hilarious and well worth sharing.

I hope everyone enjoys it as much as myself and those in my office did!

5 Ways Facebook Questions can be an Answer for your Business

Contributor: David Brim July 28, 2010

Facebook just announced that they are rolling out a new Questions and Answer feature.  The product feature is currently being tested and was only rolled out to a small beta group as of now.   This feature will allow questions to be asked and then answered by the entire Facebook community. Additional details on the feature’s functionality can be found on Mashablefacebook questions

This feature was not meant to be an advertising platform according to Facebook, but this doesn’t mean that you can’t utilize it to grow and advance your business.  The question is how?

Here’s 5 Rock Solid Ways that your business can take advantage of the new Facebook Questions feature:

  1. Thought Leadership
  2. By providing helpful answers to  questions asked by others you can reveal your expertise.  Once others are aware of you and respect you they are more likely to desire to do business with you.

  3. Working through Problems with Industry Peers
  4. Asking and answering industry specific questions can help you gain more knowledge that can be implemented to improve your business.  There is a popular saying that a rising tide floats all boats…Though you want to win in the market place and out do your competitor it is often effective to collaborate and help one another to achieve common goals, or over come mutual problems.

  5. Uncovering your Customer’s problems (Content Strategies)
  6. Being aware of the questions that your customers asks is a very effective way of understanding the issues and problems that they face.  This new found intelligence can be utilized for market research purposes to assist in developing new products, refining your service offering, or even developing content strategies to help answer these questions in the form of whitepapers, videos or webinars.

  7. Connect and Engage with New Potential Customers
  8. If one of your customers, or potential customers  is asking a certain question chances are many other members of  your target audience will be interested in the answers as well.  These consumers will seek out these answers and some will comment or participate in the conversation.  This basically creates a list of prospects for you enabling you to friend them, start building a relationship and raise exposure of your brand.

  9. Increased Search Exposure
  10. Unless you were in a box for the last five years you would know how popular Facebook is.  Google knows that they are popular as well.  In fact they are one of the few websites out there with a Page rank of 10.  Just to give you a bench mark- YouTube has a PR of 9, Fox News has a PR of 8, MTV has a PR 7.  This basically means that Google views Facebook as a high authority site.  With this high authority they have very strong SEO power and have a large amount of content indexed.  If you are answering questions that consumers in your market are asking there is high likelyhood that other consumers searching for information will find it and be exposed to you.

What do you think about Facebook’s new question feature?

How else do you feel question and answers can be utilized to grow your business online?

The Power of Social Proof

Contributor: David Brim June 2, 2010

Ever look up while standing in a crowded area? If not give it a try…a strange thing happens.   You’ll often see another person will stand by you and look up in the same direction you are…then another person…then another…if you do this long enough you’ll eventually gain traction and notice a whole group of people are now looking up to see what everyone is checking out.

By doing this exercise you’ll witness first hand the power of social proof.social-proof

Here is how Wikipedia explains Social proof:

Social proof, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed. Since observation of others usually provides only inconclusive information about what behavior is most profitable, the term ‘informational social influence’ is superior. Social influence in general can lead to conformity of large groups of individuals in either correct or mistaken choices, a phenomenon sometimes referred to as herd behavior.

Social proof is an inherent social principle that can be leveraged in social media to increase traffic and visibility to your venture.  The way I would recommend to best utilize social proof is the following:

  1. First have a clear idea of the offer you’re trying to promote
  2. Make sure the website of your offer has a strong call to action (or is a buzz worthy product).  Social proof is much more effective principle if the thing you’re looking at is actually worth while….If your product or service is worthwhile it will gain significantly more traction.
  3. Plant the social proof seeds…This could be through well written or enticing content (articles, blog posts, press releases, etc) or through a genuine recommendation.Recommendations are a great way to facilitate the social proof process.  This can be done through sponsored conversations, which can be done by reaching out to online influencers with talking points and asking them to review or plug your product.  This kind of activity can be done by sponsoring blog posts, tweets, check-ins, or having a creator of a relevant social network send a message out to their group members.Now many people disagree with sponsored conversations, but lets face it….If you have a good product/service and can help facilitate the propensity for the site to go viral and reach the masses…why not?  (In the art/good practice of disclosure I did work for IZEA until May of last year, but I am not getting paid for this post.)  Another way to plant social seeds are through social bookmarking.  If you have a good product,service  offering or content share it with others by utilizing services like Digg, Delicious, Stumbleupon or sharing the post via Facebook/Twitter.

Social proof is in my eyes a natural catalyst for word of mouth marketing.  The good part is many times you don’t even have to say anything….simply revealing your actions to your social circle of influence or helping facilitate the process/enabling others to share your offer or content with their social circle of influence can do wonders.

Word of Mouth marketing…or in the case of social proof….(Traction by Action Marketing <–I coined that! ) is a very powerful asset to incorporate into your marketing campaign.

Now it’s your turn…Do you agree with my comments?

What role do you feel social proof plays in marketing?

2010 Internet Marketing Predictions, Trends & Tips

Contributor: David Brim January 12, 2010

It’s no secret that technology changes extremely fast.  Often times keeping up and implementing trends in technology is like hitting a moving target.  Internet marketing is no different.  From changes in Search Engine Algorithms (like Google’s Caffeine– that had a large roll out following the holidays) to new social media innovations like Posterous…The world of internet marketing has been and will continue to change in 2010. I came across this list on Search Engine Land by Matt McGee listing many different resources discussing predicted changes in various areas of online marketing during 2010.  Enjoy!

Using a seo tools centre sentence rewriting tool can help you create better content for your customers and also make sure your articles are grammatically correct and look professional for your business.

SEO

Search Marketing/PPC

Local/Mobile Search

Social Media

Video

Analytics

General Online Marketing

Miscellaneous

Have a Safe and Successful 2010!

Doing Social Media Right

Contributor: David Brim December 16, 2009

Earlier today I came across some good information about social media I thought I’d share with my readers.  The first was a presentation I found on slideshare on social media which I embedded below:

How To Do Social Media Right In 2009

The next was a post I came across was by internet marketing guru Seth Godin.  It was very short, but pro-found, so I decided to post it below:

The reason social media is so difficult for most organizations

It’s a process, not an event.

Dating is a process. So is losing weight, being a public company and building a brand.

On the other hand, putting up a trade show booth is an event. So are going public and having surgery.

Events are easier to manage, pay for and get excited about. Processes build results for the long haul.

I hope you guys found this info beneficial,
David
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