By: David Brim December 16, 2009
Earlier today I came across some good information about social media I thought I’d share with my readers. The first was a presentation I found on slideshare on social media which I embedded below:
The next was a post I came across was by internet marketing guru Seth Godin. It was very short, but pro-found, so I decided to post it below:
The reason social media is so difficult for most organizations
It’s a process, not an event.
Dating is a process. So is losing weight, being a public company and building a brand.
On the other hand, putting up a trade show booth is an event. So are going public and having surgery.
Events are easier to manage, pay for and get excited about. Processes build results for the long haul.