David Brim on business, marketing & life.

Doing Social Media Right

By: David Brim December 16, 2009

Earlier today I came across some good information about social media I thought I’d share with my readers.  The first was a presentation I found on slideshare on social media which I embedded below:

How To Do Social Media Right In 2009

The next was a post I came across was by internet marketing guru Seth Godin.  It was very short, but pro-found, so I decided to post it below:

The reason social media is so difficult for most organizations

It’s a process, not an event.

Dating is a process. So is losing weight, being a public company and building a brand.

On the other hand, putting up a trade show booth is an event. So are going public and having surgery.

Events are easier to manage, pay for and get excited about. Processes build results for the long haul.

I hope you guys found this info beneficial,
David

About the author

David Brim

David Brim is an Orlando based entrepreneur and marketing strategist turned investor. He is the founding partner and Chief Strategy Officer of Orlando Opportunity Fund, focused on advancing Central Florida communities through investments in early stage companies and commercial real estate. He is also a co-founder of Bright Impact, a consulting, software and fund administration company focused on Opportunity Zones. David has founded many early stage ventures across a variety of industries including software, marketing, ecommerce, and real estate. He has been featured in one of the most popular entrepreneurship textbooks “Successfully Launching New Ventures”, authored a best selling book on digital marketing, and worked with over 1,000 second stage businesses. Read full bio.

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    well,ow would you show your knowledge of social media in a job interview?what you say?

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    Incorporating social media into your small business marketing efforts relies on multichannel syndication. You must be extremely proficient at rapidly repurposing and releveraging content for massive exposure. Most people spend a great deal of time creating content, but then fail to spend the time promoting their content.

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    Brush up enough on these examples of social media marketing as well as terms and concepts surrounding social media, and generally what companies are doing presently to reach out to this community.

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    This would distill your company’s brand, set forth your objectives, and allow you to allocate resources in an organizeed and tactical way. . It would be also serve as an emergency manual when you have to make tough decisions at critical junctures.

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    You have 140 characters. Be short and link back to more information on your website or blog. By linking back to your website you create traffic and allow your site to be indexed by search engines. Both are good.

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    There is a social media club in Tampa if you are intrested in geting more into social media.

  • David Brim


    Thanks for commenting everyone. I apologize regarding my delayed response.

    Best Social Media books: New Rules of Marketing & PR by David Meerman Scott. Trust Agents by Chris Brogan. Guide to Social Media marketing by Paul Gillon. Any Seth Godin books are good as well.

    Tips to show you know social media in an interview…If you’re able to direct your employer to your blog, twitter or other social sites that show history and you are able to give specific examples of how you have helped yourself, previous businesses or clients…that will go a long way. It’s more about revealing your knowledge than trying to portray or “show” it.

    I want to stress that social media is not all about the tools and technology….know how to use the tools and technology, but use them to improve your existing relationships and build new ones.

    I hope all of you had a very good Christmas.

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    Are there any examples of a government department successfully using social media?

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    Social media sites depend on the FRESHNESS of the information, while search engine sites depend on the RELEVANCE of the site to the search query and that gives an edge to older pages.

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    Become familiar with notable social media case studies such as @comcastcares, the background story of the Coca-Cola Facebook page, and the Skittles social media fiasco. Brush up enough on these examples of social media marketing as well as terms and concepts surrounding social media, and generally what companies are doing presently to reach out to this community.

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    You can find a firm to handle your social media for as little as $500 a month. However, what you might want to do is create an E-Marketing Plan. This would distill your company’s brand, set forth your objectives, and allow you to allocate resources in an organizeed and tactical way.

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    I recommend not solely revolving your campaign around these channels however. With a social media campaign, we’d target specific communities that cater to your specific demographic. If you’re selling luggage, for example, we’d heavily participate in travel-based social networks and forum communities.

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    Pretty cool reading and seeing all those statistics David, but I am sure by now some of those numbers are much higher since they are ever changing by the second.

    Till then,

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    PS: I added you on facebook, I hope you don’t mind 😛

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    I think social media is the best way to interact the your targeted audience and it need to increase the rel eventing fact as such.

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    You must be extremely proficient at rapidly re purposing and re leveraging content for massive exposure. Most people spend a great deal of time creating content, but then fail to spend the time promoting their content.

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    There are tons of different social media places that you can use. Networking sites like Twitter and Facebook are two and then there are social bookmarking sites like Digg and Stumbleupon. Each of the different sites is going to be used differently.

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    Incorporating social media into your small business marketing efforts relies on multichannel syndication. You must be extremely proficient at rapidly repurposing and releveraging content for massive exposure. Most people spend a great deal of time creating content, but then fail to spend the time promoting their content.

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    I think social media very important.

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    Link your blog to your company page. By adding your blog to your company page your Linked In page will share your latest blog post with the professional community.

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    I’m looking for someone to tell me more about what a good social media strategy is. I kind of know what social media is but what do I do with it?

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    We can, however, create a social media marketing proposal free of charge that outlines the scope of work that we’d implement

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    They should probably stay up for a month or two so people can pay their respects, then be removed. How devasating for my friends and family to see my page say ‘no recent activity’ or receive a spam email from a phisher who has hacked into the account.

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    Nice seeing you Monday at the NewComm Forum. It was my second year, and I really enjoy the intimate gathering. Great place to get the latest from the greatest involved in the world of communications….who isn’t?!! Cheers!

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