David Brim on business, marketing & life.

5 Ways Facebook Questions can be an Answer for your Business

By: David Brim July 28, 2010

Facebook just announced that they are rolling out a new Questions and Answer feature.  The product feature is currently being tested and was only rolled out to a small beta group as of now.   This feature will allow questions to be asked and then answered by the entire Facebook community. Additional details on the feature’s functionality can be found on Mashablefacebook questions

This feature was not meant to be an advertising platform according to Facebook, but this doesn’t mean that you can’t utilize it to grow and advance your business.  The question is how?

Here’s 5 Rock Solid Ways that your business can take advantage of the new Facebook Questions feature:

  1. Thought Leadership
  2. By providing helpful answers to  questions asked by others you can reveal your expertise.  Once others are aware of you and respect you they are more likely to desire to do business with you.

  3. Working through Problems with Industry Peers
  4. Asking and answering industry specific questions can help you gain more knowledge that can be implemented to improve your business.  There is a popular saying that a rising tide floats all boats…Though you want to win in the market place and out do your competitor it is often effective to collaborate and help one another to achieve common goals, or over come mutual problems.

  5. Uncovering your Customer’s problems (Content Strategies)
  6. Being aware of the questions that your customers asks is a very effective way of understanding the issues and problems that they face.  This new found intelligence can be utilized for market research purposes to assist in developing new products, refining your service offering, or even developing content strategies to help answer these questions in the form of whitepapers, videos or webinars.

  7. Connect and Engage with New Potential Customers
  8. If one of your customers, or potential customers  is asking a certain question chances are many other members of  your target audience will be interested in the answers as well.  These consumers will seek out these answers and some will comment or participate in the conversation.  This basically creates a list of prospects for you enabling you to friend them, start building a relationship and raise exposure of your brand.

  9. Increased Search Exposure
  10. Unless you were in a box for the last five years you would know how popular Facebook is.  Google knows that they are popular as well.  In fact they are one of the few websites out there with a Page rank of 10.  Just to give you a bench mark- YouTube has a PR of 9, Fox News has a PR of 8, MTV has a PR 7.  This basically means that Google views Facebook as a high authority site.  With this high authority they have very strong SEO power and have a large amount of content indexed.  If you are answering questions that consumers in your market are asking there is high likelyhood that other consumers searching for information will find it and be exposed to you.

What do you think about Facebook’s new question feature?

How else do you feel question and answers can be utilized to grow your business online?

About the author

David Brim

David Brim is an Orlando based entrepreneur and marketing strategist turned investor. He is COO & VP of Investor Relations at MMI, a Real Estate Development & Investment Firm based in Central Florida with current projects exceeding $500M. He is also the founding partner and Chief Strategy Officer of Orlando Opportunity Fund, focused on advancing Central Florida communities through investments in early stage companies and commercial real estate. David has founded many early stage ventures across a variety of industries including software, marketing, ecommerce, and real estate. He has been featured in one of the most popular entrepreneurship textbooks “Successfully Launching New Ventures”, authored a best selling book on digital marketing, and worked with over 1,000 second stage businesses. Read full bio.

Comments

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    Facebook offers very affordable, targeted cost-per-click advertising options that can be laser-targeted to the city you do business in. You only pay per click, so costs are minimal.

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    Facebook are doing some amazing task for last few days so i am very happy of this new features and hopefully it will also be very popular…….

    Jacob

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    This sounds like a good idea. It worked for Yahoo.

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    One of the best blog post I read in recent past. This post have great content. I can stand up and say superb! There is sufficient reason why you got more than thousand visitors to your article.

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    Really interesting this new feature Facebook is coming out with, I could totally see alot of webmasters and marketers utilizing this.

    Till then,

    Jean

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    One of the most powerful features is that you can post a reply to a Question as the name of your ‘Facebook Page’ – unlike when you comment on a Facebook Profile or Facebook Page.

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    Popularity is not the equivalent of quality, but it’s a good place to start looking. The highest-voted answers may or may not be “true,” but they will be validated as the most likely true, useful or informative by other Facebook users.

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    These are really nice 5 Ways Facebook Questions can be an Answer for your Business with have a good article.keep it up this great sharing.

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    This is potentially really huge. The thing which has been lacking from the other answers sites is that it is difficult to get very many people to answer the questions. With Facebook’s ability to proactively reach out to individuals with a similar interest, the questions can be pushed in front of people who are used to responding within the Facebook environment.

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    I am doing an interview about Facebook and I need some questions to ask the person i’m interviewingan example would be: What do you like about facebook?

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    Many people get frustrated when trying to contact Facebook about a problem because they can’t find any contact info for Facebook. Mari has created a great resource with her directory which will help you find contact…

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    Interesting to see Facebook come out with this Questions & Answers section. Looking forward to making good use of it.

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    Its great to see that Facebook is trying to help its users by answering their questions. Ill be sure to use this often.

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    Facebook, on the other hand, gives you a list of people from your job, high school or college that are members. This can make it incredibly easy to find people that you know or want to be associated with.

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    Ultimately, give users control of the content for your page. You are one person, or one company producing content and managing a page. It is much more interesting to give that control of content over to thousands of people who “like” you.

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    With Facebook’s ability to proactively reach out to individuals with a similar interest, the questions can be pushed in front of people who are used to responding within the Facebook environment.

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    Very Nice Social networking Site, facebook is great tool and millions of business use facebook to promote the business….

    jacob lee

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    These applications are a great place to start using Facebook for online social networking. While social marketing has been around, using Facebook for business is relatively new. Since applications are coming out all the time…

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    Its good they did this. They needed this along time ago.

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    Hi today that is very important this blog telling about Facebook Questions can be an Answer for your Business all is nice collection.

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    How do I put a picture on this Facebook?

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    The thing which has been lacking from the other answers sites is that it is difficult to get very many people to answer the questions. thanks..

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    This basically means that Google views Facebook as a high authority site. With this high authority they have very strong SEO power and have a large amount of content indexed. If you are answering questions that consumers in your market are asking there is high likelyhood that other consumers searching for information will find it and be exposed to you.

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    However, Gen X is the first generation for whom the global reach of technology began to allow a significant number of individuals to share experiences across national boundaries in many parts of the world.

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    Really! Either way, its always nice to have them remember you as the person who was genuine with them, even when there was nothing to gain.

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    Fully agree with your points here. All the posts are fully informative and having very good themes. I love to visit your blog again and again its really increase my knowledge. Thanks for the awesome post.

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    Hi i think if you take a picture of a bird, but don’t know what species it is, you can post the picture on Facebook Questions and get your answer.

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    Hi Facebook Questions is very important and very useful for any business all is great thanks.

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    Facebook is the most effective social media and marketing tool for online businesses.

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    Good article post. These applications are a great place to start using Facebook for online social networking. While social marketing has been around, using Facebook for business is relatively new. Since applications are coming out all the time. Keep on..

  • David Brim


    Thanks for all the comments everyone

    @jean i agree I could see a lot of marketers and webmasters using this feature as well.

    @diabetes supply- I agree this feature could be really huge! The sheer amount of people on facebook and the way it was constructed to help information spread gives this feature (and people utilizing it) a very fertile environment for success.

    @selling used textbooks- It did work for yahoo (and also linkedIn)…we’ll see if this gains traction for facebook. The trick to this is people actually have to use it. With it already being available on LinkedIn and Yahoo as well as numerous other sites we’ll soon see what the consumer preference is.

    @hgh I agree…It seems the goal of this feature is to be more of a social and miscellaneous Q & A feature, not for business. I still think many businesses can utilize it for their benefit, but with other alternatives out there…only time will tell.

    @Everyone- check out the twitter parody video in response to Facebook’s new movie coming out. I just posted it…super funny! https://davidbrim.com/twitter-movie-trailer-funny/

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  • Joel A. Montilla


    Linked in has executed this form of engagement for sometime now – their Q&A is phenominal and can be seen on the login page.

    It’s a feature that has helped many business owners (both big and small) engage as you have posted in your blog – but there’s a key element that cannot go unnoticed or mentioned, and that is the “posers”. This type of engagement allows the fields to be even across the board – thus making it difficult to stay effecient and productive in your attempts. So be careful, cause most of your time could be spent engaging in frivolous conversations…

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    t was constructed to help information spread gives this feature. a very fertile environment for success.

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    If you are answering questions that consumers in your market are asking there is high likelyhood that other consumers searching for information will find it and be exposed to you.

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    I am very glad to read this nice post with have good Facebook Questions can be an Answer for your Business with have great thought……

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    I opine that to get the business loans from creditors you ought to present a good motivation. However, once I have got a bank loan, because I wanted to buy a house.

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    with facebook we can achieve these targets suggested by you……

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    The thing which has been lacking from the other answers sites is that it is difficult to get very many people to answer the questions.thanks..

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    Popularity is not the equivalent of quality, but it’s a good place to start looking. The highest-voted answers may or may not be “true,” but they will be validated as the most likely true, useful or informative by other Facebook users.thanks.

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    I agree this feature could be really huge! The sheer amount of people on facebook and the way it was constructed to help information spread gives this feature (and people utilizing it) a very fertile environment for success..

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