As a movement gains traction and momentum it often compounds. It all starts with a leader (innovator)…someone willing to take a chance at the risk of looking ridiculous. The first visible follower is an integral part of the success of a movement…as is the second follower. These early adopters show people how to follow, but more importantly validate to others (early majority) that the movement is socially acceptable. After the early majority has joined the movement it makes it very easy for the late majority to follow. Often times those who were hesitant to join a movement due to the fear of being ridiculed ironically join the movement for the same purpose…they don’t want to standout and be the only ones not on board with it.
Social proof is a powerful force that can work for you or against you.
Recently a colleague shared a video with me that illustrates this concept very well. It’s well worth watching!
Leadership lessons from a dancing guy
I hope you enjoy it!