David Brim on business, marketing & life.

The Power of Building Your Personal Brand Online

By: David Brim November 6, 2008

I just had a great conversation with James Betterson about the power of building your personal brand online.  I mentioned that each time you create value-added content and contribute to meaningful conversations online in your respective niche you are building your personal brand and “Flexing your expertise”, as my friend Anthony Richardson calls it.

By flexing your expertise through social media you can expand your circle of influence, position yourself as a thought leader and build relationships that could result in potential job offers, business partnerships, additional media coverage etc.

There are many times that I have met someone that I’ve interacted with on twitter or in the blogosphere and when we met it was like we had been friends for years.  This is very powerful because people often want to do business and interact with people they know and respect.

Something else I would recommend is to create an accomplishment, or achievement page on your website or blog. This is not to boast, or brag, but to establish credibility for yourself and the content you create. (Note: Don’t embellish or lie about your accomplishments. Because someone out there will expose you).

Having an accomplishment page also allows you to leverage your successes.  When others can see what you’ve accomplished for yourself or other companies you’ve worked with they will be more likely to want to do business with you, hire you, or give you/your company additional coverage in the press.

Just my $.02 for the day!

About the author

David Brim

David Brim is an Orlando based entrepreneur and marketing strategist turned investor. He is COO & VP of Investor Relations at MMI, a Real Estate Development & Investment Firm based in Central Florida with current projects exceeding $500M. He is also the founding partner and Chief Strategy Officer of Orlando Opportunity Fund, focused on advancing Central Florida communities through investments in early stage companies and commercial real estate. David has founded many early stage ventures across a variety of industries including software, marketing, ecommerce, and real estate. He has been featured in one of the most popular entrepreneurship textbooks “Successfully Launching New Ventures”, authored a best selling book on digital marketing, and worked with over 1,000 second stage businesses. Read full bio.


  • Steven-Sanders

    Great article.

    People readily recognize a brand before they will a person. Definitely the way to go, even if your brand is only your name.

  • BenSpark

    I had not thought about an accomplishments page, that is a great idea. I feel like I spelled all of that out in my IZEA Insiders application post. But I could see how I could refine that to be something more useful.

  • James Betterson

    It definitely was a good conversation. I liked how you emphasized the importance of “creating value-added content and contributing to meaningful conversations online in your respective niche.”

    If you have time to log onto your favorite gossip column to comment on the latest celebrity caught with their pants down, you should have time to give your educated opinion on subject matters that relate to you and the industry you work in.

    Good post.

  • Ricardo Bueno

    I don’t necessarily see the accomplishment page as boastful. Think of it this way, when we’re engaging online, we want to gather around people with whom we share a common interest. The relationship remains relevant that way. Once it ceases to be relevant, we move on. (Does that make sense?)

  • Tina Thompson

    I just wanted to say good work on your site, I like the look and the information was useful.

  • David Brim

    @Steve I totally agree. Your online reputation proceeds you. Having a strong presence online gives others the ability to get to know you on their own time. This process would happen as well if you had interactions with others in person, but would take longer. You can have far more meaningful interactions online and widen your sphere of influence.

    @Ben In person if you were to go around and tell everyone what you’ve done it would be very arrogant and you would look conceited. Accomplishment pages are great because someone else is interested in inquiring about your accomplishments if they click the link. Also an accomplishment page is just one aspect of your site and life they could learn about by visiting your blog.

    @James good comparison with the celebrity gossip column versus posting something meaningful.

    @Ricardo Good point that def makes sense. Whether in person or online successful people choose to associate with others who are also successful or upward mobile in their industry. An accomplishment page, as well as the content you create helps establish credibility for yourself, which in turn can help you connect with other respected individuals in your space. By viewing your accomplishment page and content they will be able to get a good sense of whether you’ll be wasting their time or not.

    @Tina thanks I’m glad you like my blog!

    Thanks for stopping by and commenting on this issue everyone!

  • Anthony Richardson

    David, thanks for the mention here. Great post. The primary thing that I would like to add if I may, is that once you begin to connect, and build relationships with others – albeit twitter, facebook, or networking events – it is critical to cultivate those while you can, and before you need them.

    I always give the example of the news reporter that you always want to know when you have a great story … or the chubby girl in high school that later turns out to be a super model. Either way, its always nice to have them remember you as the person who was genuine with them, even when there was nothing to gain.

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    Sell stuff on ebay under a store brand come up with name and youll have to get many garments in case some are in high demand.

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    It is definitely one of the most important things to do. If you don’t brandy yourself correctly it could hurt your business.

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    . People create a personal brand for many reasons, but in this case, let’s assume you are trying to create a professional brand that will establish you as a leader in your chosen field.

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    It’s no secret to career-minded professionals that you must stand out and make a name for yourself to ensure the highest level of success.

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    Really! Either way, its always nice to have them remember you as the person who was genuine with them, even when there was nothing to gain.

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    Great Blog David!

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    Great post!! Another bullet point I would add Be consistent. Stick with the same avatar, tagline, message, etc throughout the intertubes.

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    Oh!It’s so nice!I like it so much! Thank you for you give me so beactiful feeling!!

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    Its very nice way to present your view.

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    I always give the example of the news reporter that you always want to know when you have a great story … or the chubby girl in high school that later turns out to be a super model.

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    This is a really nice post. Building your brand can sometimes be extremely difficult these days with so much competition.

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