When to hire internally versus use a marketing agency
By: David Brim August 22, 2010
Robert Urban, Chief Marketing Officer of Brand Advance, recently wrote an awesome white paper giving suggestions on when it makes more sense for a company to train an existing employee, hire a new employee, or to utilize the services of a marketing agency for various marketing initiatives.
Here’s the link to download the white paper: http://bit.ly/cdYzO3
It’s well worth reading!
Here’s a teaser….
Robert Urban, Chief Marketing Officer of Brand Advance
In today’s economic climate, businesses have streamlined their personnel. As a result, many of these businesses face challenges beyond their employees’ expertise, knowledge, or tools available. Marketing is a key component in any business’s success and if your business isn’t equipped with the right tools and know-how, what do you do?
You could hire additional employees to conquer the challenges you face or you could train your present staff in the skills needed, thus inundating them with even more pressure. Or you can hire outside help through the use of an agency that is specifically geared toward helping you achieve your marketing goals.
Of course, there is no single right answer for every business as they are all unique and share different goals, objectives, challenges, and resources. Your solution is specific to your business and situation, but there are best practices and guidelines that can serve as a solid foundation when making this decision.
Download the full white paper here: http://bit.ly/cdYzO3
What do you do when you don’t have the necessary skills to accomplish your marketing objectives? Do you hire an agency, bring on a team member, or teach yourself? Why?
Feel free to share your thoughts below
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Thanks very much for leaving your own thoughts on the debate, and Alicia, you’re more than welcome for the mention. Keep up the great work.
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As a company you should definitely analyze very carefully and try to make the appropriate decision that is right for your company. You can’t be guaranteed to make the right decision, but as Robert says make sure it meets the goal that you are seeking out.
Till then,
Jean
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I put my vote for internat recruting, mainly because of the cost advantages and that the recruitment will be undertaken by someone who understands the companies needs and requirements. Althugh I do understand the drawbacks especially an internal approach can restrict innovation and ideas leading a stagnant recruitment process. Ideally they inhouse recruiter must be open and actively seek new methods of recruitment.
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It is really a nice article on Robert Urban with his expertise….
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I place my vote for internat recruting, primarily as a result of the cost advantages and that the recruitment will probably be undertaken by somebody who understands the firms needs and demands.
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I set my vote for internat recruting, generally because of the expense rewards and that the recruitment will likely be undertaken by a person who understands the businesses needs and requirements.
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Thanks for the comment Arik. I think if agency leadership doesn’t make an effort to understand their budding thought leaders and how both individual goals and agency goals can be met through a common vision, then it’s inevitable that the agency will lose that talent.
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Marketing Agency is the core service provider and very imp unit for any business company,
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Very good article. It always come down to good content that people are interested in. Thank you for the guidelines.
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good sharing and l like your web site.
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I agree with you that if your present employee aren’t capable to get desired position, you should hire new capable employee, or hire for training to old employee. Asked them to catch full knowledge of that tool by trainer………….
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I will just give you disadvantages for “internal” considering that a change is needed in the position, leadership, and employees. Just use common sense opposites for advantages….
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I will just give you disadvantages for “internal” considering that a change is needed in the position, leadership.
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amazing post thanks
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I think if agency leadership doesn’t make an effort to understand their budding thought leaders and how both individual goals and agency goals can be met through a common vision.
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amazing post thanks..
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wooww thank you so much
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There are advantages to both i think it all should be evaluated on a case-by-case basis.
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Internal employees may demand higher wages and extra benefits. Why hire internal when you can hire someone external who is more qualified and demand less pay?
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It is what differentiates your company from all your competitors. It is what makes your employees stay with your company or draws perspective candidates to your company.
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I think if agency leadership doesn’t make an effort to understand their budding thought leaders and how both individual goals and agency goals.thanks..
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I do understand the drawbacks especially an internal approach can restrict innovation and ideas leading a stagnant recruitment process.thanks..
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A completely different conversation and should also be thought about, is the use of SharePoint versus document management systems like documentum or document locator. I never believe that there is a universal solution. A good solution depends on the problem it solves.
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How both individual goals and agency goals can be met through a common vision.thanks..
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Amazing post thanks for shearing…
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However, if you are a small business and are really looking to cut costs by doing your marketing and promotion activities internally, then you can start by hiring one marketing manager and perhaps one corporate communications executive.
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I will just give you disadvantages for “internal” considering that a change is needed in the position, leadership, and employees. Just use common sense opposites for advantages…
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I work internally and handle all the work that would normally handled by an agency. I suppose the real question is how much money do you have to spend. I would say that my salary is 1/5 of what the same work would have costed externally. Not to mention that we would still have needed to employ someone to liase with the agency and project manage. Agencies can charge a lot of money for just being an agency. Sometimes the only real advantage and value you get back is the free coffee and pretty boardroom you get to sit it. I also find that your work is also often handed down to an inexperienced artworker to reduce the agencies costs. This can result in terrible quality and attention to detail. Sometimes you don’t always get what you pay for.
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Hi very important title sharing telling about When to hire internally versus use a marketing agency all is very important thanks for it.
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Althugh I do understand the drawbacks especially an internal approach can restrict innovation and ideas leading a stagnant recruitment process. thanks..
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Find the company you want to work for and go to them. Don’t wait for openings to show up. Have your resume and contact information at the company for when they have openings.
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I am new online so i don’t know more about this but after read your article i learned a lot from this.
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This isn’t high school basketball anymore. You have to do what is best for your family and what is best for yourself.
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In the recession, we are required to make big decisions. I think that the decision would be decided based on your employees. Can they handle the new assignments.
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I totally agree! That’s why in our company we just don’t let our employees go and don’t work for us anymore because it’s really hard to find a new person to do his/her job that has an experience.. It’s pain in the ass that you will train a new one, and will take sometime for him/her to learn how it works..