Keep it moving in 2013 – Leveraging the power of movement!

In life one thing is certain and that is that change will come. Time marches on and as it does movement occurs that creates opportunities for those that are prepared and threats to those who are not. This applies to business, sports, personal lives…etc. On the basketball court, one of the most common outcries you’ll here from a coach is them telling their offensive players to “Move without the Ball”. As offensive players move, the defensive players are forced to make decisions and shift. This movement keeps the defense off balance and presents opportunities to exploit the them that would not exist if everyone was standing still.

In business this happens as well. In attempts to increase sales, gain market share or increase brand awareness companies “make moves”. These “moves” keep the competitors in a given industry on their toes causing them to react by investing in R&D, hiring new talent or increasing their marketing efforts.

In business there are four high-level forms of movement or change that can occur…

  1. Movement in your Company : Product changes, Personell changes, financing changes, gaining / loss of customers, etc
  2. Movement within your Competitors :  Competitors face the same potential changes as your company.
  3. Movement within your target Customer segments:  Is your target customer base growing or declining?  Are there factors impacting your customer’s budget?  What new influences are impacting your customers?
  4. Movement within your Industry:  Is your overall industry growing or declining?  Is your industry stable or volatile?  Are they any disruptive technologies that have impacted other industries that could be utilized or harnessed in your industry?

Regardless of what movement is occurring you need to be balanced in order to take advantage of it.  Balance is something that legendary basketball coach John Wooden stressed very often.  One popular quote from Wooden was “Be Quick, but don’t hurry”.  Having strong balance whether in sports or business means that you’re prepared and ready to act  in a synergistic way with the ebbs and flows of change – allowing you to embrace change instead of combat it.So how can you take advantage of the power of movement?

  • Become a student of recognizing the perfect moment to strike based on stimuli presented
  • Develop a variety of skill sets, resources and plans ready to take advantage of various scenarios that may arise
  • Balance your Organization by developing quality systems and processes
  • Monitor competitors to see what moves they are making and learn from their mistakes and successes
  • Invest in researching your overall industry and target customers to stay on top of game changers, or trends that could impact your business.  Consider Trend Spotting, Trend Watching, PSFK , Think with Google, and even Google Trends to monitor increases in search frequencies of various keywords to indicate fluctuations in demand.  You can also monitor social media chatter to uncover changes in sentiment, desires and needs.
  • Exercise the power of your Imagination and bring the change you seek  into existence
Excerpt’ on Imagination from Think and Grow Rich written by Napoleon Hill…

Synthetic Imagination:- Through this faculty, one may arrange old concepts, ideas, or plans into new combinations. This faculty creates nothing. It merely works with the material of experience, education, and observation with which it is fed. It is the faculty used most by the inventor, with the exception of the who draws upon the creative imagination, when he cannot solve his problem through synthetic imagination.

Creative Imagination:-Through the faculty of creative imagination, the finite mind of man has direct communication with Infinite Intelligence. It is the faculty through which “hunches” and “inspirations” are received. It is by this faculty that all basic, or new ideas are handed over to man.

  • Keep up to date on best practices and advances in your industry.  Strategies, Tactics, products / services and daily operations that caused your business to be very successful 5-10 years ago may no longer work and be “outdated”.  Keep your business fresh!
  •  Build a surplus of resources, or income streams, that will enable you to weather the storm and/or invest in innovations to compete successfully in the marketplace.
  • Remember the cost of inaction is often greater than the risk of action.  Physically speaking, limited movement for too long can make you less flexible and more stale.  Exercising, or moving your body, helps improve not only your physical state, but your mind as well.  The same is true of your business…keep it moving!
In conclusion I hope that everyone has a happy, healthy and prosperous 2013!  Strive to be a difference maker and Embrace change!  Leverage the power of movement, stay balanced and take your personal and business life to new heights in 2013.

Happy New Years everyone!

Like what you've read?

If you enjoyed this post, please consider sharing it on your favorite social site, leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader. Receive each new post directly to your inbox by subscribing below.
Looking to grow your business or learn more about internet marketing?
Then you'll really enjoy my recent book "Land More Customers Through Online Marketing".

Land More Customers through Online MarketingSo many people all around the world have great ideas, products and services. And yet some businesses do well, and some fail. What separates the businesses that starve from the businesses that feast?
For the answer, David Brim turns to another way people have been setting their feast table for hundreds of years: fishing. Landing a fish, just like landing a customer, requires strategy and know-how if you’re going to come home successful. In this book, David Brim explains his top recommendations on how to reel in more customers through content marketing, SEO, social media and more.
Buy Now

About David Brim

David Brim is the CEO and founder of Brand Advance, a full service marketing agency based in Orlando, Fl. He has been featured in one of the most popular entrepreneurship textbooks "Successfully Launching New Ventures" and has been interviewed on Fox, ABC and CBS about topics such as entrepreneurship and internet marketing. David’s latest venture, Bright Impact, is a technology that helps students and educators manage their service learning initiatives and measure their impact.

Leave a Reply

Follow

Get every new post delivered to your Inbox

Join other followers