Five Ways Social Media is Like Working Out

So recently I’ve been thinking about this issue and came to the conclusion that Social Media is a lot like working out. Now before you judge that comment look at my top 5 reasons why. I’m eager to hear your feedback 🙂

1) When you do it consistently and over time it will yield great results. You don’t have to be in the gym all day to be effective. Doing 15 minutes of quality exercise is better than being at the gym for six hours messing around and not getting a lot accomplished. We all have busy lives, but if you are willing to invest time into social media & building your online presence it can lead to more clients, even celebrities use Social Zinger to gain more popularity online.

2) It’s always good to “spot or support” others. You’ll have better relationships with those in the gym and in the social media realm if you show your support. In the gym this could be spotting someone as he does a tough excersise…In the social media realm it can be as simple as commenting on someone’s blog, writing on someones wall, or replying to someone’s tweet. Anything that shows the person who initiated the conversation that you are listening and care about what they are saying.

3) Having a Membership isn’t enough. What you do at the gym is more important than the fact that you have a membership. The same is true with social media. You can be a member of every social networking site on earth, have a blog and twitter account but if you don’t actually use them there’s no point. Content is king and what you do at the gym and on social media sites is what really creates value.

4) Sometimes working out can make your sore. That friend who is spotting you on on the bench press can sometimes push you a bit too hard. Just like you may go out with a friend(s) drinking and they push you to have more shots or more drinks…then the next day you have a bunch of drunk tweets and photos all over facebook and flickr. Always know your limits and watch what you do, because your actions could easily be broadcasted to the world in today’s digital age. In addition to this there are always going to be people at the gym who don’t like you. They think your a show off, or just don’t like the way you handle yourself.  They could talk bad about you to the cute girl at the gym, or post something bad about you on a blog. Take this for what it’s worth, address it openly if needed, but don’t let it distract you from your work out or business objectives.

5) Be Honest & Transparent About your Accomplishments/Endeavors. If you say your going to the gym everyday and look like you’ve been sitting on the couch drinking beer and eating twinkies its apparent. Likewise don’t take steroids and pretend like your doing everything by the books. This is the same with social media. Don’t lie about yourself, your company or your accomplishments. Eventually what’s done in the dark will come to light. If you don’t disclose yourself properly eventually someone else will or it will be blatantly apparent.

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  1. Great post! How about….

    6- Hire a Personal Trainer — The personal trainer serves as a mentor who will guide you through the process of building those online muscles. They can provide you with expert advice on how to shape up your profile, image, and brand. 🙂

  2. Everything that you said is just about “dead on!” You need to be consistent, work hard, and be true to yourself if you want to produce any type of positive result (both in the gym and with anything else you’re doing, in this case pushing your social media efforts to yield more results).

  3. Thanks for the comments everyone.

    @Reem I def agree, especially if someone is “Out of Social Media Shape”, has lost their form or is new to the space, having a mentor/personal trainer is extremely helpful.

    @Ricardo- I’m glad you see where I’m coming from. I def agree that these principles don’t just apply to the gym, but to anything really worth while in life.

    @Joe- thanks. I don’t know where I got the inspiration for the post exactly, it just came to me. It’s probably from thinking that I should really do both more often than I do…lol Like I said we’re all busy, but I think doing working out is extremely important for everyone and being active in social media is essential especially in the industry we’re in.

  4. @Reem: dang, how did I miss that? Great point!

    And you know, blogging (writing) can be difficult at first…the best think you can do to get better at it is “just do it.” Write, write and write. Join a social network where that sense of community is going to help you and inspire you to get better and develop yourself.

  5. I thought of another one to add to the list…

    Proper Nutrition: The quality of content you consume as a blogger no matter the form can fuel or energize you and your blog. If you live in a box, and are not keeping up on trends/engaging in conversations etc it can cancel out your “Social Media Workout” because what you have to say may not be adding much “nutritional value” to conversations or the social media realm as a whole.

    @David Meerman Scott I’m glad you liked my post. Your book The New Rules of Marketing & PR was the best I’ve read so far on Social Media & marketing in a digital world. I got a lot out of it!

    @Randy…Thanks for stopping by and giving me some link love 🙂

    @Susan I think that’s a great habit to get into. It’s cool you live near IZEA, we’re alot of fun. You should definitely come to Wall St. for our next event

  6. @Alan I hear you…That’s part of what inspired this post. I was thinking that I’m busy, but really need to be more consistent in both social media & the gym.

    @Marla…One never knows what the future holds…If I ever do you’ll be the first to know 😉

    Thanks for the great comments & feedback everyone!

  7. This is exactly what is missing in most social media campains most people just want to take a pill and have mussles not actualy work out. and if they do, its fun for a couple of weeks then they loose intrest.

  8. I know Facebook, MySpace and Twitter are great ways to help promote my company, but I don’t have the time to learn them. How much would a marketing firm charge me to run my social media?

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